Public relations is an issue that virtually no organization, initiative, company, association, or government agency can afford to ignore these days. Strategic and professional communication is essential for raising awareness of one’s work, promoting it, educating the public, and building acceptance. This is all the more true in the field of migration and integration. Accordingly, press and public relations come with a responsibility: the way one’s own work is presented has a decisive influence on how it is perceived.
Media and public relations work that is sensitive to migration and discrimination is mindful of this responsibility. At the same time, it expresses what is already a given in many contexts: the goal of equal and respectful coexistence. To convey that goal, it helps to consider certain topics and aspects relevant to this field:
Discrimination and Migration Sensitivity as a Topic for Press and Public Relations
Discrimination-sensitive writing in press and public relations
Non-discriminatory imagery in press and public relations
The topic of framing and its significance for migration-sensitive public relations
Discrimination sensitivity in job postings and application processes
Overview of further links and recommended reading
Guidelines for discrimination-sensitive press and public relations work